Photography is an exciting fusion of art and technical skill, but let’s be honest—it comes with its fair share of challenges.

The shift toward AR and VR in fashion addresses common online shopping challenges, such as uncertainty around fit and appearance, leading to increased customer confidence and reduced return rates.

Product photography isn’t only about showcasing a product from multiple angles; it’s a visionary approach that artfully highlights the item’s intricate details.

With 93% of consumers prioritizing visuals in their buying decisions, it’s a no-brainer that professional product photography has become vital for e-commerce businesses to boost sales and conversions (Report by Hubspot).

From those black-and-white press prints to today’s high-end, innovative visuals, commercial photography has come a long way.

When it comes to ecommerce photography, there are two things that hold the utmost importance - white background imagery and 360-degree product views.