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Blog Posts

Building Brand Identity For Startups Through Consistent Product Photography
A startup’s brand identity isn’t just about logos and taglines—it’s shaped by well-structured product photography. But here’s where many...
5 days ago7 min read

The Power of Short-Form Product Videos in Social Media Marketing
In an era where consumers crave fast, engaging content, platforms like TikTok, Instagram Reels, and YouTube Shorts have turned bite-sized...
5 days ago8 min read

Attain Killer Skills For Product Video Production Without Breaking the Bank
Creating high-quality product videos takes more than just pressing a record button. Professional Product video production requires you to...
Feb 264 min read

Why NYC is the Perfect Hub for Creative Commercial Photography
NYC is the ultimate playground for shutterbugs, where every block’s got a story begging to be snapped. According to a report from IBIS...
Feb 206 min read

Product Videos Marketing | Types & How To Make Them Compelling
Statistics by Wyzowl  show that 64% of consumers are more likely to purchase a product after watching a video about it, and 90% of users...
Jan 249 min read

AI Evolving Professional Photography: From Cameras to Post-Production | A Transformational Overview
Photography is an exciting fusion of art and technical skill, but let’s be honest—it comes with its fair share of challenges. Behind...
Oct 22, 20247 min read

Integrating AR and VR with Ghost Mannequin Technology for Enhanced Shopping Experiences
The shift toward AR and VR in fashion addresses common online shopping challenges, such as uncertainty around fit and appearance, leading...
Oct 17, 20244 min read

Common Mistakes in Product Photography and How to Avoid Them
Product photography isn’t only about showcasing a product from multiple angles; it’s a visionary approach that artfully highlights the...
Oct 1, 20245 min read


Boosting Sales: Role of Professional Product Photography in E-Commerce Business
"An image isn't just worth a thousand words—it's worth a thousand sales." With 93% of consumers prioritizing visuals in their buying...
Oct 1, 20245 min read

The Evolution of Commercial Photography: Changing Trends and Innovations
From those black-and-white press prints to today’s high-end, innovative visuals, commercial photography has come a long way. Since the...
Aug 26, 20245 min read


Honing Skills in White Background Imagery and 360° Views for E-commerce Product Photography
When it comes to ecommerce photography, there are two things that hold the utmost importance - white background imagery and 360-degree...
Jul 31, 20246 min read

Creative and Technical Product Photography Tips For A Pro-Standard Project Execution
Influential product images are undoubtedly crucial for securing e-commerce deals. However, achieving that level of balance and perfection...
Jul 19, 20244 min read

Optimally Utilizing Lighting and Background in Makeup Product Photography
As a professional makeup product photographer, it is essential to portray every detail of the product through the pictures, whether it be...
Jul 17, 20244 min read


Right Gear Selection Ideas For Professional Product Photography
With online shopping on the rise, the demand for high-quality product photography has skyrocketed. Great images showcase product features...
Jun 17, 20244 min read


Mastering Lighting: Tips for Captivating Cosmetics and Makeup Photography
The cosmetics market is projected to grow by 6.85% annually, reaching a value of $100.50 billion by 2026. This not only intensifies...
May 22, 20244 min read


Everything To Know About Ecommerce Photography
Picture having an e-commerce store that effortlessly turns every visitor into a customer. Sounds enticing, doesn't it? Well, that could...
May 16, 20243 min read


Commercial Product Photography Ideas and Tips for Different Industries
In today’s digital landscape, where visual content dominates online platforms, compelling product photographs are instrumental in the...
Apr 5, 20244 min read

StepbyStep Guide to Mastering Ghost Mannequin Photography Techniques
The way you present your product is crucial for attracting customer attention, especially in the expanding e-commerce landscape. In this...
Mar 29, 20244 min read


7 Reasons to Use Professional Product Photography for Your Business
When it comes to online business or digital promotions, the quest to captivate and convert customers commences with your product...
Mar 11, 20244 min read

How to Plan a Commercial Brand Photoshoot
Your product illustrations are more than just images; they serve as a visual identity that represents your brand. By showcasing your...
Feb 23, 20234 min read
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